The key to successful evergreen content lies in shifting the focus away from the sensory appeal of in-person experiences to the emotive appeal of storytelling. Let’s take a step back and remember what is in the core of events: stories. “There isn’t a stronger connection between people than storytelling”. Give something meaningful to your audience by inspiring, engaging and educating them with a story. Creating an emotional connection through a remote experience.
No matter what the theme of your event is, its ultimate goal is to align people and inspire them to take action. The best events are Action oriented because their ultimate goal is to inspire sustained action, they do this by inspiring Belief because when people believe in something they are driven to act. They also have to be crystal Clear because a ‘confused mind does not act’.
(The ABC’s of the best Corporate Events by Paul Hughes).
Please join us for the discussion with our guest Paul Hughes
, a recognized Professional Keynote Speaker with 25 years of experience, who will shed some light into what storytelling is, how to use it in your future events and how it will support your company’s Growth.
Paul comes from a long tradition of Irish storytellers. Paul has been voted ‘Best Speaker’ various times, he uses clear articulation, humour & ‘professional warmth’ to connect with audiences in over 45 countries. His work is innovative & informative, provocative & persuasive and ultimately inspires practical action. Paul is known for his unique presentation style to enhance comprehension & engagement as he draws live as he speaks along ten meters of papers. Audiences are captivated, inspired & motivated with his ‘Ten Meters of Thinking’. His overarching theme is Growth, which he calls a ‘natural force in Nature’. He works with what he calls the ‘Trilogy of Growth: Leadership, Innovation & Branding’ to inspire people to action & shift to their next level of Growth.
Paul is known as ‘the experts expert’ because his knowledge is collected from 1000’s companies, interviewing successful people from every field to extract their model of success, including Al Pacino. He has been a Professional Keynote Speaker for Academic Institutes, Governments, Industry events and for a wide variety of Corporate Management Events such as Coca-Cola, 3M, IKEA, LEGO, Mercedes-Benz, Shell, The European Union, TEDx events, Global Summits (including G7) and many more.
- What is storytelling?
- How to use stories to create a community around your events?
- How to capture your attendees attention?
- How to inspire your audience to take action?
- What are the keys to successful corporate events?
Please join us on Wednesday 29th September at 11.30 (EEST)/ 10.30 (CEST) for a free webinar and pre-order the recording of this interesting session. When you sign up, you can also send questions to Paul and we will try to answer as many of them as possible. The length of the webinar will be approximately 30 minutes.