Improve your understanding of KPI's of virtual events
In 2020 virtual events became an integral part of our daily life. However, many event organizers still struggle to find the best ways to measure the performance of their virtual events. This guide is designed to improve your understanding of KPIs of virtual events. You will get to know what metrics are vital to determine the success of an online event and how to measure these indicators. Overall, analytics should help you to make more informed and strategic decisions whether it comes to the content, schedule, format or any other aspect of your event.
The following guide will be especially helpful for event organizers in the business sector who organize events in order to improve sales results for the company, improve brand awareness or create a positive brand image.